Design Principles-Final Compilation
Design Principles-Final Compilation
1.Instruction
2.Link List
3.Final work
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Six Moods of the Proboscis Monkey A4 size JPEG format |
The proboscis monkey in the centre of the first row represents the most original and calm version of the character. I used this image to represent the “surface identity” that a person presents when first meeting others — a relatively stable, socially accepted, and easily recognisable state. The surrounding frames represent different emotional states of the same character, such as happiness, sadness, and anger. These emotions can be understood as responses to different situations or internal conditions, showing a more genuine side that is not always fully expressed.
Although the character remains the same, the variations in colour and expression create different moods in each frame. This repetition with variation not only makes the composition more visually engaging, but also reinforces the idea of multiple identities within a single individual.
This visual approach is inspired by Andy Warhol’s work, where the same image is presented in different colour variations to create both visual impact and conceptual meaning. In this design, I applied several design principles learned in this module, including repetition, contrast, balance, and unity.
Although the character remains the same, the variations in colour and expression create different moods in each frame. This repetition with variation not only makes the composition more visually engaging, but also reinforces the idea of multiple identities within a single individual.
This visual approach is inspired by Andy Warhol’s work, where the same image is presented in different colour variations to create both visual impact and conceptual meaning. In this design, I applied several design principles learned in this module, including repetition, contrast, balance, and unity.
- Repetition is shown through the repeated use of the same character, creating rhythm and consistency.
- Contrast is achieved through different colour combinations, especially warm and cool contrasts, which make the composition more striking.
- Balance is created through the grid layout, which keeps the composition stable and organised.
- Unity is maintained as all frames share the same character and visual style.
Overall, this design explores how colour can be used to express emotions. At the same time, it reflects the idea that emotions are fluid and diverse, and that every emotional state deserves to be acknowledged. Even within the same person, there are countless emotional possibilities, and there is no single fixed “correct” identity.
4.Reflection
ExperienceIn this module, I systematically learned a range of fundamental design principles and applied them in my own work. Through analysing successful design examples and completing my own projects, I realised that every element in a design is intentionally placed and serves a clear purpose, rather than being random.
One of the most important things I learned is the relationship between colour and emotional meaning. Colour is not just a decorative element. If the colour does not match the intended message or emotion, the viewer may not understand the core idea of the design. In my work, I used different high-saturation background colours to represent different emotions, allowing colour to directly support the concept.
At the same time, I developed a better understanding of contrast, composition, rhythm, and visual flow. Strong colour contrast can enhance visual impact, while a well-structured layout can create a clear sense of rhythm. In more dynamic compositions, it is also important to consciously design how the viewer’s eye moves through the image. In addition, I recognised the importance of repetition and unity. By repeating the same character and maintaining a consistent visual style and colour blocks, the design becomes more cohesive and avoids looking fragmented.
Overall, this module helped me understand how to apply design principles more effectively. I am now able to make more informed design decisions, and my work has become more structured and visually expressive.
Observations
I realised that design principles can be clearly observed and applied in real design works. Repetition creates order and rhythm, contrast forms visual focus, and balance gives a sense of stability to the composition. All of these directly affect how a design is perceived.
When analysing Andy Warhol’s work, I noticed how he used repeated imagery, colour variation, and consistent layout to create strong visual impact while also conveying deeper conceptual meaning.
I also became more aware of the strong relationship between colour, composition, and emotional expression. Colour determines the atmosphere, while composition and visual rhythm influence how the viewer understands the work. If the visual elements do not align with the intended emotion, the meaning of the design becomes unclear. This made me focus more on the purpose and logic behind my design, instead of only aiming for visual attractiveness.
Findings
Through this module, I realised that the core of design lies in clearly communicating ideas. I developed a deeper understanding of how visual elements can be used to express abstract concepts such as emotions and states.
During my design process, I continuously refined my work based on feedback by improving the relationship between colour and emotion, strengthening contrast, and adjusting the layout to create better rhythm. The process of developing my work from initial sketches to the final outcome was the most valuable part of my learning.
I gradually gained a better understanding of colour relationships, contrast, and composition, and realised that small refinements can significantly improve the overall quality of a design. This helped me understand how different design principles work together to create a more complete and expressive visual outcome.
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