Typography - Final Compilation & Reflection

 

Typography - Final Compilation & Reflection

14/12/2025 - 28/12/2025 (Week 13-Week 14) 

Zhao Jie,0387076

Typography 

Final Compilation & Reflection

LINK

Table of Contents


1. Task 1: Exercises

22/9/2025 - 24/10/2025 (Week 1-Week 5) 


Exercise 1—Type Expression

Fig 1.1 Type Expression


Fig 1.2 Type Expression (PDF)



Fig 1.3 Animated Type Expression of Illusion


Exercise 2—Text Formatting



Fig 1.4 Text Formatting Final (JPEG)


Fig 1.5 Text Formatting Final with Grid (JPEG)


Fig 1.6 Text Formatting Final (PDF)


Fig 1.7 Text Formatting Final with Grid (PDF)


Text Formatting Final Properties:

HEAD

- Font/s: Janson Text LT Std-75 Bold
- Type Size/s: 43pt
- Leading: 51.6pt
- Paragraph spacing:0pt

 BODY

- Font/s: Adobe Caslon Pro-Regular
- Type Size/s: 10pt
- Leading: 12pt
- Paragraph spacing: 3.881mm
- Characters per-line: 60
- Alignment:Justify with last line aligned left

Page Margins

- top + left + right + bottom:13mm
- Columns: 2
- Gutter:5




2. Task 2: Typographic Exploration and Communication

27/10/2025 - 07/11/2025 (Week 6-Week 7) 


Fig 2.1 Task 2 Final Outcome (JPEG)


Fig 2.2 Task 2 Final Outcome with Grid (JPEG)


Fig 2.3 Task 2 Final Outcome (PDF)


Fig 2.4 Task 2 Final Outcome with Grid (PDF)


HEAD
- Font/s: Gill Sans Std-Bold
- Type Size/s: 200pt
- Leading: 200pt
- Paragraph spacing:0pt

 

BODY
- Font/s: Serifa Std-45 Light
- Type Size/s: 23pt
- Leading: 23pt
- Paragraph spacing: 24px
- Characters per-line: 41
- Alignment:Justify with Last Line Aligned Left

 

Page Margins

- top + left + right + bottom:36px
- Columns: 1
- Gutter:14px




3. Task 3: Type Design and Communication

14/11/2025 - 14/12/2025 (Week 8-Week 12) 


Fig 3.1 Ignite Regular screengrab on FontLab


👉Gardeneel Font     !!Click this link to download my font!!



Fig 3.2 Final Type Construction—Ignite Regular (JPEG)




Fig 3.3 Final Type Construction—Ignite Regular (PDF)



Fig 3.4 A4 BW Poster (JPEG)


Fig 3.5 A4 BW Poster(PDF)



4. Reflection

Experience

This was my first time learning typography in my life. At the beginning, I found this module very challenging because I was more used to thinking in images rather than using text to express ideas. In Task 1, my early type expression designs often relied on graphic elements, and some of them were commented by the lecturer as being too plain or unclear. After receiving feedback from Mr. Max, I began to learn how to express meaning through the letterforms themselves. Through many rounds of revisions, my designs gradually became stronger.

At the same time, I learned new software step by step: using Illustrator for digitisation, Photoshop for frame-by-frame animation, and InDesign for text formatting. In Task 2, after researching the Bauhaus style, I realised that layouts that look “simple” are actually not simple at all. A good layout contains many small details and requires careful planning. Task 3 was the most time-consuming part of the module. I faced many difficulties when cleaning paths, converting letterforms into outlines, and importing glyphs correctly into FontLab. After solving problems such as placing letters in the wrong slots and adjusting spacing and kerning, I finally managed to install and use my own typeface, which gave me a strong sense of achievement.

 
Observations

After completing all three tasks, I realised that typography requires a lot of patience and attention to detail. Small adjustments such as leading, paragraph spacing, alignment, and kerning can directly affect readability and the overall feeling of a design. I also learned that optical adjustments are more important than perfect geometric accuracy, because typography is not mathematics—it is about what looks visually right.

When working in InDesign, I learned to pay attention to widows and orphans, rivers, ragging, and baseline grids. I also noticed that many problems come from very small settings, such as incorrect spacing values or not being able to see grids in Preview Mode, which reminded me to always check my settings carefully. During type design, I clearly felt how important consistency is. Cap height, baseline, stroke style, punctuation details, and spacing all need to be unified, otherwise the typeface will look messy and unprofessional.


Findings

My biggest takeaway is that typography is both functional and expressive. A good design must communicate information clearly first, and then show its style. During the design process, it is important to stay clear-minded and always pay attention to details. Through Tasks 1–3, I built a stronger foundation in typography knowledge and rules, and I also became more confident using Adobe software and FontLab.

Now, I pay more attention to typography in my daily life, such as posters, websites, packaging, and street signs. In the future, I will continue to look at more references, read more books, and improve my design skills. I hope to create more works that balance readability, structure, and my own personal style.



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